Dirty Dog Concentrated Shampoo contains 3X's more active cleansing ingredients than competing brands. Cleans and deodorizes the dirtiest and smelliest pets. Unique Veterinary Formula Dirt Repel formula utilizes ionic technology to keep pets coat clean longer in addition to a pleasing green apple and white tea scent with fragrance extenders. Enriched with wheat protein shea oil aloe vera and vitamin E to moisturize skin and conditions coat. Will not strip natural coat and skin oils.