Our Probiotic Itch Relief Shampoo offers a natural, non-medicated solution for calming and soothing itchy, irritated skin. When applied topically, probiotics support the skin's natural ability to defend against 'bad bacteria' which causes irritation, itch, odor and shedding. This ultra-gentle, hypoallergenic shampoo is a great solution for pets who suffer from chronic itching, redness and irritation - also for pets with skin allergies and extra sensitive skin.