Goodness Gracious is as much a company as it is a spirit. Our mission is to provide human grade, nutritionally superior, holistic, whole food diets and treats for pets in a way that improves our connection to the planet and each other.
To do that, we use ethically sourced ingredients; green-energy on a path to net zero; less plastic, zero Styrofoam and more compostable materials; a vibrant culture of inclusion that celebrates 100% diversity; and a charitable give-back to community animal causes amounting to 51% of our profits.
