Our Mission: Better for your dog. Better for the planet.
Dogs hold a special place in our hearts, deserving the finest care and products. We prioritize their diets, health check-ups, and affection. However, when it comes to satisfying their innate need to chew, the traditional options often fall short.
Common dog chews are usually crafted from materials like petroleum-based nylon, chemical-heavy rawhides, rubber, and ropes. Despite our best intentions, these choices can pose dental and health risks to our beloved pets. It's perplexing to provide our furry companions with such subpar chewing materials when we are so meticulous about their other needs.
BetterBone emerged from a profound belief that there had to be a superior, safer, and more sustainable way to cater to dogs' chewing needs, irrespective of their size or breed. Armed with over 25 years of expertise in material science, we embarked on a mission to revolutionize the pet industry by introducing the first innovation in dog chews in over seven decades.
Our journey began with the creation of a proprietary material that serves as the core of BetterBone. This material embodies our commitment to natural, safe, and sustainable ingredients. Primarily composed of all-natural, GMO-free cellulose and vegetable oils sourced directly from the European food industry, it forms the foundation of our BetterBone chews.
A distinguishing feature of BetterBone is our ability to customize the density of our chews. Whether you have a teething puppy, a gentle chewer, or a vigorous chewer, we offer the perfect chew for each dog's unique requirements. Our unique formula empowers us to regulate the densities of our chews, promoting dental health and gratifying their inherent urge to chew.
Safety takes precedence in every BetterBone product. Our chews are hypoallergenic and splinter-resistant, ensuring they are entirely safe for dogs to consume in small quantities. They are designed to be a wholesome and satisfying chewing experience, not a substitute for meals.
Beyond the welfare of our pets, BetterBone is deeply committed to the health of our planet. All our products are ethically sourced and manufactured within the European Union, adhering to strict EU chemical and labor standards. Our commitment to sustainability extends to our packaging, which is FSC mix recycled, employs non-toxic ink, and is devoid of plastic or adhesives.
Moreover, we substantiate all our claims of carbon neutrality through third-party life cycle analyses, underscoring our dedication to reducing our carbon footprint.
BetterBone represents more than just a product; it symbolizes a revolution within the pet industry. It signifies our unwavering dedication to providing dogs with the safest, most natural, and enjoyable chewing experience possible while also contributing to a sustainable future for our planet.
Join us in shaping a brighter future for dogs and the world they inhabit, one BetterBone at a time. Choose BetterBone, where innovation, safety, sustainability, and canine happiness converge to create a chew that genuinely enhances your dog's well-being and benefits our planet.