The Groom Genie evolved from a brush designed for humans – the Knot Genie. Rikki Mor, a mom of three, was frustrated with the huge cost and lack of effectiveness of other detangling brushes on the market. So she took matters into her own hands and invented what is now known as The World’s Best Detangling Brush. Word about this amazing brush spread from mom to mom, salon to salon, Facebook friend to Facebook friend, local news to national news, from the US to the rest of the world.

In all the feedback about the brush, a few observations kept reoccurring. One was that sensory-challenged children loved the brush. Another was that many people had purchased a second or third brush to use on their pets. Of course, the lightbulb went on. Work started immediately on creating the pet version of the Knot Genie. The Groom Genie became the first grooming brush that not only detangles and beautifies coats, but reduces a pet’s grooming anxiety while strengthening the bond between owner and pet.