Petology’s Keratin Fortifying Shampoo is a natural and gentle sulfate-free cleansing formula which combines keratin, amino acids and natural cleansers to strengthen and moisturize your dog’s skin and coat. Petology’s Keratin Fortifying Shampoo is infused with an advanced blend of botanicals and other mild ingredients with a forever clean & fresh scent that eliminates odors for days!

NaturShine: a patent-pending, all natural complex that replenishes the shine and conditioning effects of actual canine sebum. Makes the coat soft and water-repellent--with superior shine.
Vitacon: a patented vitamin complex of A, B-12, D, E, Green Tea and Chamomile that provides outstanding benefits to pets' skin.
PMC (Plant Moisturizing Complex): a natural, plant-derived compound that provides instant, deep hydration and generates a moisture reservoir that lasts for up to 72 hours.