#1 All Systems Pure White Lightening Shampoo is made from a new state-of-the-art enzyme product which is not only safe but also a very effective stain remover and brightener.Specially designed to add new sparkle and shine to whites creams pale golds and light silver coats Effectively removes stains and brightens coats#1 All Systems Pure White Lightening Shampoo is formulated for cats and dogs. 16 oz size of shampoo dilutes 10:1. Also available in Gallon size. Pure White Lightening Shampoo may also be used on parti-colored dogs however it should not be left on colored parts any more than 2 minutes as it can remove color.Dilution: Gallon size is ready to use but can be diluted 10:1.Pure White Lightening Shampoo may also be used on parti-colored dogs however it should not be left on colored parts any more than 2 minutes as it can remove color. Directions for use: For best results clean the coat first with one of your favorite shampoos to remove excess dirt and oil. Apply Pure White Lightening Shampoo full strength to the coat.Work into the coat completely and leave on for a minimum of 3 minutes before rinsing thoroughly. Depending on degree of whitening desired or needed and amount of time left in the coat this will effect ultimate results.Pure White Lightening Shampoo improves with continued use.