Product Overview
Woof Island's 12" regular bully stick — double the length of the standard 6", delivering extended chew time and a stronger retail price point. Sourced from grass-fed, free-range cattle raised without hormones or antibiotics, processed in a USDA Human Grade certified facility. Handpicked for consistent quality, texture, and freshness. A high-value SKU with strong repeat demand and excellent margins.
Why Retailers Love This
✓ 12" length — commands higher retail price, better margin
✓ Natural upsell from 6" regular bully stick
✓ Grass-fed, hormone-free — premium positioning, easy sell
✓ USDA Human Grade facility — strong customer trust factor
✓ 100% digestible, naturally odor-free
✓ Consistent repeat purchase — longest reorder rate in bully category
✓ 50%+ margin potential
Retail & Merchandising Ideas
✓ Shelf-ready — sold by eaches, tall display presence
✓ Premium shelf placement — length creates strong visual impact
✓ Pair with 6" regular & jumbo for complete bully stick size range
✓ Private label ready — bag under store brand
✓ Strong recommendation for large breed and power chewer customers
Product Details
✓ Type: Regular bully stick
✓ Size: 12 inches
✓ Best for: Large breeds, aggressive chewers, long chew sessions
✓ Sourcing: Grass-fed, free-range cattle — no hormones, no antibiotics
✓ Facility: USDA Human Grade certified & inspected
✓ Digestibility: 100% digestible
✓ Odor: Naturally odor-free
✓ Brand: Woof Island
✓ Sold: By eaches
Ingredients: 100% Natural Free-Range, Grass-Fed Beef Pizzle.
Retailer Note: The 12" is the premium length tier in the bully stick category — longer chew time means higher customer satisfaction and stronger repeat purchase. Essential SKU alongside the 6" for a complete bully stick display.
